EEZ Fitness was founded in May 2022 by James Chae, when the world was in lockdown but in desperate need of high quality home gym equipment.
As a fitness enthusiast himself, James wanted to make home gym equipment himself.
He started developing product concepts with questions like:
“What if we could do Nordic Curls with a small equipment attached on door?!“
“What if we could do various resistance band workouts with a simple ring attachment to power rack?!”
After sketching up some initial ideas, he has made a series of samples over a year. He was very satisfied with the final products and has been using them regularly. James didn’t stop there, he wanted to have a lasting impact on the fitness industry. With that, James decided to create a purposeful brand “EEZ Fitness” to create innovative fitness solutions that help fitness enthusiast and athlete achieve their goals.

First Sketch of The NordBar

First CAD drawings of the PowerRing attachment.

OUR MISSION

 “DEVELOP INNOVATIVE FITNESS SOLUTION THAT HELP FITNESS ENTHUSIAST ACHIEVE THEIR GOALS“

Founder James Chae trains hard to achieve his goal of dunking a basketball